Suguna Foods
About Suguna Foods
About Suguna Foods
Founded in
1984 (40 yrs old) Ownership
Private
India Employee count
5k-10k Global Employee count Suggest Headquarters
Coimbatore, Tamil Nadu, India
Office Locations
Coimbatore
CEO Suggest Founders Suggest Type of Company
Corporate
Nature of Business
B2C
|
B2B
Company Email ID
corporate@sugunafoods.com
Company Contact no.
4224073000
Social Media Presence Suggest Website
sugunafoods.com
Mr. B.Soundararajan and Mr. G.B.Sundararajan established a poultry farm with 200 broiler birds at Udumalpet in 1984. Amidst 1989 to 1990, the poultry farmers had unstable conditions owing to the business volatility in chicken prices. The founders of Suguna noticed an opportunity for strong growth in the poultry business by assisting poultry farmers, who had purchased feed and actionable support on credit to pay their bills. They created a unique model ‘Contract Farming’, which assisted the poultry farmers with the essential feed and healthcare for the indebted farmers in exchange for the end produce. Suguna’s integration model was born as a result of this successful exercise.In the last 35 years, Suguna Foods has become an INR 10,750+ crore turnover company, making it India’s No. 1 broiler producer. The company ranks among the top 10 poultry companies in the world. Suguna offers various poultry products and services across India through its operations. The diversified operations of the firm extend to Broiler farms, hatcheries, feed mills, processing plants, animal healthcare products, and nutrition supplements, which combine to form a seamlessly integrated business.Suguna offers broiler chicken as well as value-added eggs and processed meat. The Company has established a modernized retail chain to supply consumers with fresh, healthy, and hygienic meat. Suguna’s vision of “Energizing rural India” through “Poultry Integration” has resulted in an innovative practice with a management style that would be exceptional in the corporate world by consistently delivering value and care to all its stakeholders. The model has set a win-win situation for the farmers and the integrator. The company’s pioneering initiatives in contract farming have helped generate thousands of rural entrepreneurs who successfully shared the growth. Suguna’s “Poultry Integration” launch has revived farmers’ livelihoods in rural India. Today, ‘Suguna Chicken’ is a household name.The firm’s ideology is to produce quality nutritious chicken with a global perspective to strengthen generations. The concept of ‘Contract Farming’ is a holistic approach anchored by technology, research, and best practices that have transformed the poultry sector by providing wealth and prosperity to farmers. With a commitment to economic and social development in rural India as its core value, Suguna has empowered over 40,000 farmers from 15,000+ villages in 18+ Indian States and continuously rewriting the destiny of thousands of farmers and entrepreneurs. Mission: Suguna’s strong belief in promoting employees from within the organization has ensured good career succession plans and growth opportunities for people with basic educational qualifications who have developed their skills and knowledge on the job.
Suguna also encourages employees’ children through special educational initiatives in the form of awards and incentives.
Vision: Suguna believes in creating value for its stakeholders in everything that it does. Be it farmers, customers, traders, employees, suppliers, partners, or other institutions, Suguna ensures value addition in every transaction and investment.
Suguna makes a difference through processes, technology, and people. Quality and innovation are core values at Suguna.
Primary Industry
i
Primary industry refers to the industry from which a company drives
its maximum revenue.
Food Processing
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